The idea was to create a bright, cheerful image of a common street food that is usually sold in kiosks and create a family establishment so that it would attract the attention of children and make the composition of the product more environmentally friendly with a wide range of fillings. I decided
to make cheburek the main character in a retro style, of course. For the packaging of the product, I chose a box with a corporate pattern inside, there was also an idea to make craft napkins with it. Since this is still street food, along with everything, I wanted to convey brutality, bright street graffiti go well with my character and in the end we decided to find graffiti in the underpass that match the corporate colors and arrange a photo shoot. I think that I coped with the original task, to make cheburek a bright, eye-catching product that is also funny and liked by both adults and children. 